My journey started when I hand-sketched my daughter’s ministry tote in 2012. I followed up with a sketch of a smaller brief bag for my young son. My momentum quickly picked up and one by one I added more products to the Fäshunc collection. In under two years, I realized my vision to create superbly functional and fashionable satchels for men, women, and youths!
Product quality and design are highly important to me. I received an undergraduate degree in Computer Science from Georgia Tech and an MBA from Georgia State University. When you combine my studies with over 15 years in product development and quality engineering, you can better understand my passion for perfection with my handbags. All my totes are my original designs with collaboration from design partners in London and Shanghai. My products undergo a series of safety and performance tests before they are released to my customers. I design with function first because I believe the cargo (and exterior) of the tote should make sense for what my customers typically carry – literature, tablets, small lap tops, cell-phones, wallets, etc. The fashion accent appeals to my customers who, like me, enjoy the beauty element integrated into their hand totes!
CEO/Creator of Fäshunc